Peep Laja
How would you use this? What's the end goal?
J
Jarie Bolander
Peep Laja: Certain words are used for certain calls to action, products, services, and categories of products. It's also good to make sure that you don't repeat the same word too many times. It wears out the readers. By looking at the frequency of words in a page, and within categories of pages, copytesting can figure out which are common and which make the copy easy to read or prompt more positive or negative sentiment.